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Randi Zuckerberg, Author and Former Marketing Director of Facebook

What should you be mindful of when building a brand online? “A lot of companies are terrified of getting negative feedback on the Internet. It’s important to remember that even if their message is negative, these people are still taking time out of their day to engage with your product. Usually the offenders just want to be heard. Simply interact with those who leave such comments, and oftentimes you’ll find that you can convert them into loyal brand enthusiasts. If there’s one piece of advice that’s sustained me throughout my career it’s that you’re never as good as people say you are online, and you’re never as bad as people say you are online. If people are saying great things, stay humble and don’t get caught up in your own hype. If people are saying bad things, take a step back to gain perspective.”

 

Randi Zuckerberg is the founder and CEO of Zuckerberg Media. She recently released her first two books, Dot Complicated: Untangling Our Wired Lives and the children’s picture book Dot.

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