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Hans Woolley, President of Evite
How do you keep your company relevant in a rapidly evolving digital world? “One way to stay current is by partnering with folks who are current, which, for us, means they have a prominent voice in the blogosphere or the Internet ecosystem at large. A big part of what Evite does is offer great design, and we’re always looking for people who can help us do that even better. Because of the Internet, there’s no longer a monolithic model for getting information. Instead, you find the people and brands that stand for something you believe in and go directly to that source. As a brand, we do the same thing: find a voice we think will resonate with our audience and go directly to them. In doing so, we’re staying true to our brand promise of bringing people together, yet finding new and better ways to deliver on that promise.”
Hans Woolley recently oversaw the launch of Evite Ink, a service for e-cards and custom printable invitations, and Evite Gatherings, a resource for party planning, recipes, DIY projects, décor tips, and more.
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