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Joe De Sena, founder of Spartan Race  

How do you overcome obstacles? “Whether you’re running 100 miles or running a business—and I would argue that running a business is a lot harder than running 100 miles—it’s all about being in the right frame of mind. Often, it’s not a matter of if things are going to get ugly; it’s a matter of when. The way I get through those pain points is bytreating every situation as a learning opportunity and reminding myself that it could always be worse. If you keep things in perspective and leave your ego out of it, then it just becomes a matter of putting one foot in front of the other.”

The endurance-racing veteran recently released his first book, Spartan Up! A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life

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