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Candy Crush has been downloaded more than 500 times.  

The addictive app—where colorful treats are pulverized with finger-swipes—scored the most mobile downloads in 2013, an achievement that Marcos Sanchez, VP of global corporate communications at mobile analytics company App Annie, attributes to the game’s recipe of risk and reward. The intuitive gameplay pulls people in, “but it’s difficult enough that players feel a sense of achievement when they finish a level,” Sanchez says. Candy Crush is free, but gamers hungry for goodies like extra lives and power-ups shell out about $650,000 daily, making it thetop grossing app of 2013, too. Talk about sweet success.

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