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It’s not just the stellar shows that take center stage in Branson. Top-notch shopping, down-home hospitality, and outdoor activities galore have roused a standing ovation from its passionate residents. Need proof? We rounded up some of the city’s savviest locals, from a restaurant owner to the president and CEO of a hospital, to uncover why this Missouri mountain town is causing such a stir. Their voices tell the enticing story of what life is like in the “Las Vegas of the Ozarks.”

Meet in Branson

“The Branson Convention Center, managed by Hilton, is a world-class meeting and event facility that can accommodate up to 4,500 guests. The Hilton Branson Convention Center Hotel is the perfect extension of the Convention Center, committed to meeting its guests’ technology and entertainment needs. Because stress is a way of life for most business travelers, Branson offers a perfect remedy. We’re located in one of the most beautiful areas of the country—the Ozark Mountains—and there is so much for visitors to see and do outside of the meeting room, such as fishing, golfing, and boating. Just the feeling of being in Branson is relaxing, and this city is known for how well it treats its visitors. The number of meetings and conventions has increased each year for the Hiltons of Branson, and we only expect the growth to continue. A big part of that is the reputation we have with our service levels not only here, but in Branson in general. This city is a great, newly discovered jewel in the convention marketplace.”

—Bill Derbins
 General Manager
 Hiltons of Branson

“Whether you’re attending a meeting or celebrating family time together, you’ll discover a destination with unlimited activities to choose from. After all, there’s no place that brings people together like Branson. Experience star-studded performances at our live music shows, spend a day ziplining, or spin upside down on a roller coaster at Silver Dollar City. The possibilities for a memorable vacation with those closest to you are truly limitless. With Southwest Airlines launching service on March 9, Branson has access to a network that was previously not available in this region. Because of that, we expect to see a large increase in business and leisure travel. The Branson Airport takes great pride in our customer service. On opening day in May 2009, we began what we call The Branson Wave—our airport staff goes out on the ramp and waves to every plane before it exits the airport. Our customers love it and so do the pilots. We’re excited to work with a great company like Southwest Airlines who focuses on customer service as much as we do at the Branson Airport.”

—Jeff Bourk
 Executive Director
 Branson Airport

“Big Cedar Lodge was designed to give guests a true encounter with nature. For example, groups can develop team-building skills while experiencing life on the range by participating in a real cattle drive. With more than 20,000 square feet of meeting space, three restaurants, five pools, and a variety of room types ranging from private cabins to rustic lodge rooms, Big Cedar is a destination all in itself. Add to that more than 20 complimentary activities and personalized amenities, and we can ensure a unique experience with every visit.”

—Sydney Friar
 Public Relations Manager
 Big Cedar Lodge

“With venues overlooking Table Rock Lake and the Ozark Mountains, plus a 14,000-square-foot spa, Chateau on the Lake Resort, Spa, & Convention Center is an incomparable retreat for meetings and conventions. Branson has a strong presence in the region because of its strategic location in the heartland, and the city is an in-demand small meetings destination because of its mix of meeting facilities and recreational amenities. Branson is in an enviable position when it comes to hosting vibrant meetings.”

—David Hume
 Director of Sales
 Chateau on the Lake Resort,
 Spa, & Convention Center

“Meeting planners choose Branson for its distinctive hospitality and attractions, which range from pristine lakes to world-class entertainment. Located on the campus of College of the Ozarks, The Keeter Center provides a relaxing environment in a location that’s set apart from the tourism district. In addition, our hotel accommodations are extremely convenient to the Branson Airport. By choosing us to host an event, our guests make a choice to invest in our Work Education Program, which allows our students to graduate debt-free.”

—Tom Healey
 General Manager
 The Keeter Center at
 College of the Ozarks

 

Work in Branson

“Branson is a great place to work since it’s such a great place to live. Aside from the natural beauty of the Ozarks, it’s a place where people respect each other. We’re fortunate to live with people who honor integrity, faith, and a strong sense of community. We’re no longer just a place to retire—younger couples are calling Branson home becuase it’s a great place to raise a family. Excellent schools and outstanding health care are just some of the reasons people like working here. A major renovation and expansion of our hospital—Cox Medical Center Branson—which is the only hospital in town, is planned over the next five years. We have the resources to keep up with the expected population growth. Our role is not only to be here when you’re sick, but to work with our neighbors to help keep the community healthy. New physicians are coming to the community in part due to our strong work ethic and strong values. While the town may be bustling with millions of visitors each year, we’re still small enough that residents can pick up the phone and call the hospital CEO directly.”

—William K. Mahoney
 President/CEO
 Cox Medical Center Branson

“Branson has always been known as a leisure destination, but the convention and meetings market has grown over the last few years, due to factors including our new Convention Center, an increase in meeting facilities, and more transportation options. Our central location within the U.S. only adds to our appeal. In addition, when guests are done with business for the day, there’s a multitude of entertainment options, ranging from theaters and shopping centers to golf courses and world-class fishing. People are always surprised at the variety of things to do here. The Ozarks hospitality is a big part of why people keep coming back—it’s ingrained in our culture. When people see all we have to offer, they often discover that Branson is also a great place to retire. The cost of living is fairly low, and there’s a wide array of activities available. We’re proud of what Branson has become over the last few decades.”

—Ross Summers
 President & CEO
 Branson/Lakes Area Chamber of Commerce and
 Convention & Visitors Bureau

 

Play in Branson

“Behind the bright lights and whirl of theme park rides, Branson is a small town community with a big heart. Stepping into Table 22, you’ll find a contemporary bistro that serves haute cuisine. Our vision was to create a chic, wine-centric restaurant to complement our boutique, Palate Fine Wines. From the contemporary art on the walls to the locally grown produce we serve, it’s unique in many ways. Our wine list boasts more than 80 wines from around the globe, at exceptional prices. Table 22 has had the honor of being voted one of Branson’s best restaurants by 417 Magazine for the two years that it’s been open.”

—Dr. Rich Makuch
 Owner
 Table 22 and Palate Fine Wines

“We believe that a great vacation enhances lives and blesses souls long after you’ve returned home. Welcome to Branson, Southwest fliers!

—Jerry Emery
 CEO
 Amazinn & Suites; Angel Inn;
 Branson Towers Hotel

“Branson is a unique place—an all-American hometown that nearly 8 million tourists just happen to visit each year. The stars of the many shows are accessible after the performances, and you may even see them at the grocery store! They choose to live here because of the beauty of the Ozarks and the kindness of the people. Dixie Stampede Dinner Attraction sparks emotion in each member of your family, from kids to grandparents. Mom makes the decision to go, since that’s usually what makes the kids happiest. Dad enjoys the four-course feast, and grandparents treasure the togetherness. Mom is key to all, because if momma’s happy, everyone’s happy!”

—John Richardson
 Director of Sales & Marketing
 Dixie Stampede Dinner Attraction


“Branson Landing is a riveting entertainment venue full of affordable, family-friendly adventures—all within a 95-acre retail and entertainment destination located on Lake Taneycomo. We offer specialty stores and restaurants, a multitude of entertainment options, plus a $7.5 million water spectacular show that’s synchronized to light, sound, music, and fire. This is a city where you arrive as a guest and depart as a friend.”

—Tammy Scholten
 Director of Marketing/Entertainment
 Branson Landing

“One of the best ways to experience Branson’s historical waterfront is on a Main Street Lake Cruise. Don’t miss the new family-friendly Paddlewheel Pub, located right on the water at Branson Landing.”

—Steve Johnson
 General Manager
 Main Street Lake Cruises

“I’m sure that everyone will find an adventure they weren’t expecting in Branson, and the free online trip planner on Branson.com is the best way to see everything that Branson has to offer. Branson.com is committed to helping you create your perfect Branson adventure.”

—Lianne Milton
 President
Branson.com & Branson Tourism Center

“It’s amazing how everyone here seems to bond. At Branson Zipline, we see all different types of people, and they become friends on the spot. We offer a variety of different zipline tours, and if you’ve never tried it, make sure your first experience is with us. We’re not a ride—we’re a themed vacation destination.”

 —Wes Stoner
 Marketing & Sales Manager
 Branson Zipline Canopy Tours at
 Wolfe Creek Preserve

“Black Oak Amphitheater hosts well-known national touring acts that range from country legends like George Strait to rock stars like Ozzy Osbourne. Our Coors Light concert series is one of the most anticipated events of the summer for locals. Our shows are a mix between a rock concert and a big tailgate party. People start showing up hours before the concerts to hang out on our scenic grounds. Black Oak is a place to come let your hair down and have fun. There’s a lot of successful people that could choose to make their homes anywhere in the world, and they’ve chosen Branson. If you come for a visit, you’ll understand why.”

—Lance Combs
 General Manager
 Black Oak Amphitheater
 

See in Branson

“My dream was to create a great 70s show with a full-scale multimedia production that takes you on a nostalgic trip back to this groovy musical decade. We represent the music faithfully while tying in my personal experiences and the events of the decade. You’ll catch yourself singing along with movie soundtracks and hits from the greatest artists of the era, including the Eagles and Bee Gees. This is a high-energy, full production, multimedia extravaganza that showcases Branson’s best live band and a terrific cast of singers and dancers, making this Branson’s hippest new variety show. 70s Music Celebration! starring me, Barry Williams, is a great show for all ages.”

—Barry Williams
 70s Music Celebration!
 

“The Hughes Brothers Theatre features three shows throughout the year: Ayo starring Voices of Glory, the Hughes Brothers Christmas Show, and it. The five Hughes brothers perform in it and the Hughes Brothers Christmas Show. The shows are so memorable becasue of the astonishing amount of talent delivering incredible entertainment, combined with a warm family feeling. Branson has a grand tradition of families working together to bring fun to generation after generation.”

—Jeff Topper
Director of Sales
 Hughes Brothers Theatre
 

“Kirby VanBurch is one of the most awarded magicians of the decade. His show features white tigers, leopards, and other exotic animals. Guests will also see assistants cut in half, fun sword play, helicopter appearances, and more. VanBurch has a great ability to win over an audience with his whimsical style of humor. It’s a lighthearted show where you’ll see mind-boggling magic, and everyone from grandma to grandson are having fun. You won’t find another show like this anywhere. It’s unique to Branson, just like Branson is unique.”

—Rob Patrick
 General Manager
 Kirby VanBurch Theatre
 

“The Dutton Family Theater hosts four different shows throughout the year, including our acclaimed Christmas show. Take the nine family members who comprise the core performing group—thrown in with spouses and grandchildren every now and then—and you have the amazing Duttons! Our show defines the word variety: Each member of the family plays multiple instruments, and the lineup includes country, bluegrass, rock ‘n’ roll, classical, and more. Add to that comedy, dance, and state-of-the-art sound and lights, and you have an amazing production. Also performing at the theater is George Dyer, the internationally acclaimed tenor whose show is a must-see. Every year, new acts and production elements are introduced, much to the delight of our fans.”

—Sheila Dutton
 CEO/Performer
 Dutton Family Theater
 

“In Branson, you’ll find plenty of high-quality live shows, museums, attractions, and shopping. The inspiring family experience at Sight & Sound Theatres includes a majestic 2,000-seat theater; a massive 300-foot stage that wraps around the audience on three sides; a large cast of professional actors; spectacular sets up to 40 feet high; and a variety of live animals. You’re truly transported back in time to witness some of the greatest stories of the Bible as they come to life on stage. We also offer a behind-the-scenes tour where you have the opportunity to go backstage and discover the technology and ingenuity that powers the dramatic complexity of each show. You’ll visit the nerve centers that keep the lights, sound, stage, and even the animals on cue. It’s a chance to learn about the process involved in bringing a story to life, and step up to the stage for an actor’s view.”

—Cynthia Carson
 Director of Operations
 Sight & Sound Theatres
 

Happening in Branson

March 6–12
NAIA Division II Men’s Basketball National Championship

March 9
Southwest Airlines begins service to Branson

March 19–23
Association of Collegiate Anglers Big Bass Bash

March 23
Dessert & After Dinner Drinks

April 4–7
Vietnam Veterans Welcome Home Celebration

April 12–14
Branson Elvis Festival

April 24–25
See The World in Branson Music Fest

April 27
Cooking 101: Fiesta Time with Margaritas

May 10–11
Branson Landing’s 2nd Annual “Peace, Love & VW Bugs” Parade & Show

May 18–19  
Gridiron Golf Classic

May 25
Cooking 101: Flatbread Pizza & Italian Wine

May 26  
Memorial Day Picnic & Fireworks

May 26  
Trace Adkins with special guests Aaron Lewis & Blackberry Smoke

June 8–21   
National KidsFest

June 23  
Tim McGraw with special guests Brantley Gilbert and Love & Theft

July 3   
Branson Landing Fireworks Cruise on the Landing Princess

July 3
Branson Landing 6th Annual Liberty Light Up Concert & Fireworks

July 4
Chateau on the Lake 4th of July Celebration

July 4
Lynyrd Skynyrd

July 4
Silver Dollar City’s Independence Day Celebration