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Rose Lew

If we could use only three words to describe Rose Lew, we’d pick these: humble, high-spirited, and driven. Rose began her career at Southwest Airlines as a Customer Service Agent in San Jose, California, more than six years ago and quickly transitioned to the role of Station Administrator. Now she plans Company Culture events, manages community relationships, monitors finances, and supports the Station wherever else she’s needed. “Every day, I want my actions to touch someone in a positive way,” she says. 

Rose’s journey to Southwest proves her resoluteness. After college, she spent a few years working in human resources and then decided to stay home and raise her two children. Eighteen years later, “the kids were off to college, and I was ready to go back to work,” she says. “As I researched companies, I thought if I could find one that allowed me to travel, I would have my dream job. Once I learned more about the Culture at Southwest, I was determined to be a part of it.” 

Already the holder of an MBA, Rose took a few classes at a local college to learn more about the travel industry. That additional knowledge paid off. “People ask me how to get a job at Southwest, and I tell them the process is not
easy.” For those who really want to work for the airline, she offers this advice: “Be persistent, and prepare to make a difference.” 

Rose has certainly made a difference in her time at Southwest. She assists Make-A-Wish families that visit her Station, supports families in need at the local Ronald McDonald House, and motivates her Coworkers to get involved with nonprofits in the San Jose area. 

When she’s not working, Rose and her husband of 33 years, Leland, jet off to destinations like Las Vegas and Seattle. “We’re now empty nesters, and the Freedom to Fly wherever and whenever we want is nice.” 

Thank you, Rose, for living the Southwest Way and for making a difference in the lives of people both inside and outside the Company. —Cindy Villafranca

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